The deluxe box and club seating is the most exclusive seating class in the arena and stadium, and generates much higher revenue than regular seating. Club ticketholders often receive exclusive access to indoor passage through private club entrances, to areas containing specialty restaurants, bars, merchandise kiosks, and lounge areas from places not available to regular ticketholder.
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Luxury box
The fancy box (also referred to as the luxury suite , corporate box , corporate suite , box , sky box , or private box ) is a special private seating section located inside the stadium, arena, and other sports and entertainment venues. They are usually located in the middle of the stadium stands, usually giving the best view of the event. Some have glass panels that can be opened, to make the audience feel closer and more immersed in the action.
Interior and amenities
The interior of a luxury box usually includes a bar, a television, a small seating area and a private bathroom. Boxes are usually served, with guests enjoying the company's hospitality, with champagne, canapÃÆ' Â © s, shrimp, and sushi being a common favorite. Rental to the box is usually equipped with allocated on-site parking space and access is usually equipped with a separate entrance, away from the public gate.
Commercial aspects
The luxury box is a significant source of revenue for most professional sports teams and place owners. Since the late 1990s, it has been proven that luxury suites and club seating are a feature that generates lucrative revenue that keeps professional sports teams financially successful in order to remain competitive over the long term. Although initially widespread among North America's major pro sports, this trend is also gaining popularity in Europe. For example, Emirates Stadium's revenue from premium seats and corporate box alone is almost as high as the revenue from the previous Arsenal F.C stadium. in Highbury.
Particularly in the major professional sports leagues of North America, luxury suite revenues do not have to be shared like a shared gate shared with the visitors, leading to a team demanding a new place containing more luxury boxes.
Marketing and exclusivity
Most luxury suites are rented on a contract basis each year, although some are purchased in a similar fashion to condominiums. This method usually gives access to the box by the holder of the lease or owner rights for each event held at the venue. Some places rent them on an individual basis. Prices vary from US $ 5,000 to millions of dollars depending on the venues and events held there.
Some people have commented that the appearance of a luxury box, along with the club seating, has lowered the daily playing experience for the average fan, as placement of the boxes has moved the top deck higher and further from the surface of the game. Three places in North America today, Ford Field, Red Bull Arena, and Levi's Stadium, have overcome this problem by placing all the fancy squares on one side of the game surface, allowing the other side of the place to have a closer view than the most modern place.. Philips Arena previously had all the premium seating on one side of the arena; However, renovations that took place during 2017 eliminated top-floor luxury boxes to be replaced with traditional upper decks and premium seating scattered throughout the arena.
Single event rental price
Luxury suits rented in one event can range from US $ 500 for important events up to at least US $ 250,000 for high-end events such as sports finals. Also, the location of the box and how many people the box can accommodate is usually the price. Standing space tickets can also be purchased for an additional fee but usually less money than actual suite tickets. If a regular box ticket with a seat costs US $ 500 per ticket then a standing room ticket may be around US $ 250-US $ 300 per ticket. These tickets will allow more people in the box, but they will not have seats and should stand in the box or sit in the lounge area.
The average private box rental price for the event varies by location, match, and place. Typical luxury boxes for most events are included in this price range:
Prevalence
The stadium with the most luxurious box is the Estadio Monumental "U" in Lima, Peru: with 1,251. The first stadium containing a luxury box was the Astrodome in Houston, Texas, built in 1965. Indianapolis Motor Speedway built their first luxury box (dubbed "Turn Two Suites") in 1973 as part of an existing motel complex on the grounds. A unique set of luxury boxes is located on the Boston College campus. The main indoor school arena, Conte Forum (also known as Kelley Rink for hockey games), is directly connected to the football venue, Alumni Stadium. Some luxury squares in the combined complex overlook the stadium playground and the arena floor. The University of South Dakota then borrowed the Boston College concept while building the Sanford Coyote Sports Center, which opened in 2016 as a new home for basketball and school volleyball teams. Several boxes in the Sports Center allow their users to watch matches in the arena and the attached DakotaDome, home to USD football.
Plush boxes have become the hallmark of major professional sports league systems in North America. A large number of luxurious suites of the Palace of Auburn Hills were the pioneers of building a modern-style NBA arena boom in the 1990s. The Detroit Pistons played at The Palace since opening in 1988 until the 2016-17 season, which at the time was one of the oldest NBA arenas. Nonetheless, the forward thinking design of the Palace contains the most sought-after facilities of the NBA team in the newer arena. The Pistons moved to the new Little Caesars Arena in downtown Detroit for the 2017-18 season, at which time only one of the five other NBA spots opened in the 1988-89 season are still in use - the Bradley Center, which is scheduled for replacement in 2018. Three of the five have been destroyed (Amway Arena, Charlotte Coliseum, and Miami Arena), and others, Sleep Train Arena, replaced in 2016.
The top European pro-European football teams have moved to a newly designed stadium with a plethora of luxury boxes, such as Benfica, Bayern Munich, Arsenal and Juventus. Other clubs like Real Madrid and Manchester United have extensively renovated their existing stadiums to add a large number of luxury boxes.
Use in NFL
The most prominent in the use of luxury boxes is the National Football League. Under current NFL revenue-sharing agreements, teams must lose most of their ticket revenue so that the funds can be redistributed among all teams, especially those in smaller markets. However, the luxury box, quickly becoming the main source of revenue for the franchise, is exempt from this sharing requirement.
In addition, the NFL blackout rules have caused stadium operators to sacrifice seating capacity in favor of luxury boxes, since it makes selling easier with lower regular seat counts. The team has used the threat of relocation to pressure state and local governments for financial aid either to build a new stadium or renovate an older place.
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Club seating
Club seating , club level seating , or premium seating is a special section of seating in the stadium and the modern sports arena. It may be known by different terms, such as "Legend Suite Chairs" at Yankee Stadium or "Platinum Club" at Air Canada Center. Club level seating is open to elements, as opposed to a fully enclosed luxury box, which gives more of an outdoor impression in the stadium and roofless and open roof arena. Club level seating is usually considered a more exclusive seating class than anywhere else in the venue, other than a luxury box.
Club level seats can be sold as individual tickets, or marketed on a contract basis (similar to luxury suites) to allow maximum profit in the venue. This gives club chairs more flexibility for individuals and small companies, while luxury boxes usually can only be rented by large companies willing to pay about $ 500,000 USD or higher a year. Like a luxury suite, club seating generates much higher revenue than ordinary seating.
While luxury boxes and private seat licenses have been around since the 1960s, seating at club level was the latest innovation of the 1990s. Mid-stage is the optimal placement for a luxury box to give them a good line of sight to make it attractive to tenants, but only a number of luxury squares can be placed there, because adding too many mid-level boxes will reduce the seating capacity and lower the viewing experience for other parts of the place. For area/stadium designers, club level seating can be implemented at the lower-end level with less cost and less space than having all the luxury boxes.
Description
Club level usually provides some additional facilities for fans rather than standard seating. The seats themselves are often wider and more comfortable than regular chairs. Club level provides fans with special access to the indoor section of exclusive venue for fans with special tickets. The area is air-conditioned and allows access to specialty restaurants, merchandise kiosks and lounge areas where it is not available for standard ticketholder. Concessions standing and club-level vendors also often offer different menus than in other stands to give more club-specific nuances. The area is closed to other places, and usually only accessible through exclusive entrances, private clubs. Parking and concierge services are often available for club level. The toilette ratio for fans is much higher at club level than in public seating, avoiding long washroom formations that annoy regular fans.
Club level is usually located in the center of the seating section, above the lower deck but below the upper deck. They are usually located near a fancy box, either right above, just below, or flanked between two levels of luxury boxes. Unlike some luxury box levels, most club levels do not completely wrap around the venue. Some club levels stop at some point, giving way to mezzanine expansions, while others give way to lower-grade luxury boxes (like "party suites"). An important exception to this is the Emirates Stadium in London, which has a complete level of club seating. Some places like the MetLife Stadium have luxury suites that are not completely covered and come with open seats that are similar to those at club level.
References
Source of the article : Wikipedia
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